Built by an investor, for investors
Invest Control didn’t start in a boardroom. It started with one person, a spreadsheet that had outgrown itself, and a simple question: why is there no clear, affordable tool for this?
It began with an ordinary investor — no fund, no team, just someone who wanted to make good decisions with their own money. Buy a few stocks, some ETFs, a bit of crypto, and actually understand what was happening: what it was worth today, how much it had earned, what the dividends and taxes really came to.
That turned out to be surprisingly hard. Brokers each showed a slice of the picture, in their own currency, with their own rules. Spreadsheets grew into unmaintainable monsters. And the tools that promised to solve it were either toys — pretty but shallow — or professional platforms priced for institutions, not for a person managing their own savings.
Nothing on the market did the obvious thing: bring every holding together, convert it honestly across currencies, calculate dividends and taxes correctly, and show it all clearly — at a price a normal investor could actually pay.
So instead of settling, he built it. Invest Control is that tool — the one he wanted and couldn’t find. Every feature exists because it answered a real question he had about his own portfolio.
“I didn’t want to beat the market. I just wanted to see it clearly — at a fair price and in my own language. And I couldn’t find anything that did it.”
What we believe
These aren’t slogans — they’re the rules the product is actually built on.
Clarity first
Numbers you can trust, shown plainly. Money math is done in exact decimals, currencies converted honestly, no hidden rounding or vanity metrics.
Affordable for everyone
Serious portfolio tracking shouldn’t cost a fortune. The pricing is built for individual investors, not institutions.
Everything in one place
Stocks, ETFs and crypto from every broker and currency, brought together into one clear view — no more juggling tabs and spreadsheets.
We use it ourselves
Every feature answers a real question we had about our own investments. If it isn’t genuinely useful, it doesn’t ship.
See your investments clearly
Creating an account is free. Paid plans include a 14-day trial with no card required.